JANUARY IS A GREAT TIME TO BUY COATS AND JACKETS

January is truly a great month to get a great deal on winter-wear. Most winter clothing like coats, jackets and, boots can be purchased at very deep discounts from the original retail price. It is the time of the year when you can walk into the clothing area of almost any big box retailer and observe a sea of big red signs with the greatest word in the bargain hunters lexicon printed upon them. That word of course is “CLEARANCE”.

Many times you can find winter clearance items at 40%-70% off of the regular retail price. So what does
that mean for the consumer? Well it means that a brand new regularly priced $300 jacket marked down 70% from regular retail can be purchased for around $90 (this of course varies depending on sales tax charges). The savings on such a deal is an astronomical $210. Even if you buy a $300 jacket at 40% off you will still be saving $120. Most retailers run normal sales at just 15%-25% off the listed retail price so the clearance deals are clearly better in most cases.

Now why do retailers run such great clearance deals in January? Well, for one thing the holidays are over and many people are just spent out of money. In order to entice cash strapped and credit card maxed out shoppers to buy, prices need to be dropped substantially. Many retailers finance their businesses on money borrowed from their wholesale suppliers in the form of credit on merchandise. The retailer makes his profits by turning his inventory into cash at a profit and then he can pay off his suppliers and buy more merchandise for the next season without maintaining a debt from the previous one. Turning last seasons merchandise into dollars is a very high priority for many retailers.
At the retail store level the managers are under a great deal of pressure to make sure that their departments are ready to change over from season to season. The competition to be just a little ahead of other area retailers in seasonal changeovers is a real driver in getting that old merchandise marked down and out the door. Retail managers must make sure that they have space for next season’s incoming merchandise. For whether or not the sales floor has room for it, the new seasonal merchandise will be arriving.

There are of course drawbacks to shopping for winter cloths in January. The biggest drawback is that you will be shopping with a limitation on many styles, colors and sizes. There will be limited availability on many items and stores willing generally be unwilling to order you something for a clearance price unless, perhaps for a store with outstanding customer service they might be able to get you the item you want from another store in the same chain and sell it to you at the clearance price. It certainly does not hurt to ask a manager if they would check to see if another store has the item you want.

Besides the limitation on choice you have in winter clearance merchandise you also have a limited time to wear your winter items for that year. However, in states like Michigan where I live winter lasts until about April in most years so you would still have some time to wear your newly purchased winter-ware. Of course, remember that a few weeks prior to the big clearance many are glad to get a $300 jacket as a gift even knowing that someone paid full price or nearly full price for the item.

Overall, shopping seasonal clearance can be a great way to save a lot of money on sometimes very expensive brand new merchandise. In order to shop seasonal clearance you just have to get a mind set that the best time to buy seasonal items is in the middle of or end of a season. So, many of the things you buy will be for next year. However, in the case of winter clothing depending on where you live, you might have several more months to wear your expensive looking low cost clothing. So shop clearance in January and save a fortune.

HOW TO SHOP THE SEASONAL CLEARANCES

It is great to shop the seasonal clearance items. You can get the best deals on many items by shopping for deep discounts on seasonal clearance end caps, tables and even in the main aisles. Seasonal clearances occur at least four times a year and are in every section of the store. Even items that are not really seasonal are sold off at deep discounts to make way for the short season holiday items. One large retailer I worked at sold off much of the regular furniture it carried (beds,desks,chairs etc), when it was time to set up displays of patio furniture. Space in a retail store is not cheap so they will sacrifice carrying a full line in order to make a fast buck.

Seasonal items are often clearanced at 30% off or more. Clothing and live nursery plants are often clearanced at 50% or more off. Don't be afraid to ask for a further discount particularly if the box is a Little shop worn (faded, scratched or,taped). You can also get a better deal if there are limited items left. A manager might just want to get the items out of the way rather than store them until the next season and by then, the items may be damaged by accidents in the backroom or, the item might be discontinued in favor of a newer item or different brand. In any case, don't be afraid to ask for a further discount then what is being advertised on the sign or in the paper. Make sure you ask a manager since most clerks don't have the authority to give discounts. The floor clerk is usually instructed to not give further discounts.

The garden center is a great place to get fall discounts. Most trees and shrubs do well if you plant them in the fall. And, most garden centers shut completely down all winter and have to get rid of all their shrubs,trees and perennials. Always ask for a further discount on seasonally clearanced trees and shrubs. If you are willing wait for the item and take a chance on it being sold, keep checking back with the garden center manager to see what kind of further discount you can get. On the last few days the garden center is open the manager just might ask you to make an offer for any live plants he has left.

The clothing section of the store is usually where seasonal discounts occur first since they must be set up for the next season up to six weeks in advance. Areas like housewares, toys and sporting goods often have a few aisles or least end caps that change over from season to season. Most departments have holiday items that will be discounted before and after the holiday is over.

Groceries change over less than other areas but, items like candy, produce and even deli may have some seasonal discount. Many wines may also be cleareanced to make way for the latest vintage. If you collect local wines than seasonal change over times are heaven sent. You can really build up your wine cellar at up to 50% off of the sticker prices.

Overall, don't be afraid of shopping for seasonal bargains. Of course, don't be afraid of asking for even greater discounts from the store or department manager. When you buy seasonal clearance items you win but, the merchant also wins. They get the cash back on the item and some space freed up for the latest items for the current season.